However, goals aren’t always easy to accomplish as obstacles and challenges will always attempt to extinguish the burning fire. PlatinumGames has come a long way, and looking back, not every game they’ve made proved to be a commercial success. In fact, only a few of their titles were financially successful despite most of their games being critical hits and fun to play.
What many don’t know is that PlatinumGames has faced a period where it was reaching the point of losing its business if it weren’t for the success that was NieR: Automata and Astral Chain. Today, I'll take you in a journey where we look back at PlatinumGames’ beginning, the struggle, and present. I hope you enjoy it.
"I think MadWorld was very well received and was acknowledged for its innovative graphical style and gameplay. We would definitely be interested in making a sequel in the future."
"At the end of development on Bayonetta, nobody was happy. Everybody was really frustrated and angry, and we pushed really hard to finish that game and asked too much, and then asked even more of the team and of each other . At the end, nobody was like, ‘Oh yay. We got it finished.’ Everybody was like, ‘We’re never doing that again,’ and at each other’s throats. It was a very negative vibe that I still remember to this day.”
"That's how games are. Teams kind of burn themselves out and then they get all that feedback and they get recharged and then people say that they're ready to do it again. And Bayonetta was a really, really strong example of that".
"Whether we've sold as well as we would have liked, or whether the company has the amount of money that everybody would love to have in the company, I think I'd probably rate it as a C or even a D.
"We obviously grew up being part of the domestic Japanese market — a lot of our staff spent time in domestic Japanese publishers, focused really on the domestic Japanese market. And now we're trying to expand and focus more outward and think about gamers worldwide. But when you think about what global success really means, that means we need to be selling more titles. Our games need to sell more copies."
"However, our announcement was too early, which put pressure on us, impacting development and raising the bar for our goals. As a result, it has become a matter of concern for both companies whether they can provide the games that game fans want. In the end, he decided not to continue development. PlatinumGames respects and understands how disappointed game fans and Xbox customers are. It was a great learning for me."
"Nier's success has given Platinum a different fan base, staff growth, successful experiences, an increase in talented job seekers and immense benefits ... I have to do it all. It was a thing ... It's a pity, but it's no exaggeration to say that Platinum was saved by Yoko Taro ... I can't thank you enough .."
"We would like to announce we have received a capital investment from Tencent Holdings Limited as a basis for partnership. This partnership has no effect on the independence of our company, and we will continue operations under our current corporate structure.
We hope to use this capital to strengthen our foundation as a business and expand from game development into exploring self-publishing. We also hope that this partnership can give us a wider global perspective, while still creating high quality games that stay true to our name.Thank you as always for your continued support. Please look forward to what we have in store."